Health market research
for life science
IMPs management and cold chain services
Market research is a successful tool to gain visibility on the positioning of a product on the market in comparison with the drugs of the same range. The comparison comprehends three aims: how it is integrated among physicians, and users; know its therapeutic intentions; verify the effectiveness of the activity of medical examination and measure the success of the product’s route of communication in product marketing.
For this purpose, different techniques are used:
We provide bespoke solutions for your discussion groups including , hosting , viewing , moderating , recording , simultaneous translation, transcription in your language , in all our countries of coverage , by standardizing work procedures through our staff and partners. We do prefer have several preparatory meetings to address the issue with stakeholders.
The same methodology applies for in Depth Interviews with Doctors, Nurses, Patient Educators, Surgeons, Oncologists , Payers, Patients and all intervenients in the study rationale. We perform on demand a “data mining” which is prepared using “evocation” and analysis of content software , measuring recurrence , word linkage , meaningful semantic groups analysis , giving a valuable insight .
This type of studies measures with developed scales, in which the questionnaire is structured, open or closed responses of measurable events. These questionnaires are generally administered in during an interview at the doctor’s office (F2F interview , pen&paper or online); by phone (CATI); through Internet e- mailing, or on a web interface dedicated to this effect.
We master adequate screening and recruitment procedures and we are committed to update our databases containing details of general practitioners and specialists throughout our countries of coverage.
We have unique “Live Panels” doctors that are flexible to any project or study specifications .
We learned having always a backup for meeting clients requirements.
We also ensure data management , storage and analysis with statistical analysis software such as R , Statistica and SPSS20 and further versions , as well as compliant archiving.
The market research report is structured as follows:
Sample of projects we worked on :