Pharma industry oriented DCoE
The DCoE is an entrepreneurial group made of digital marketing advisors , medical experts , Product development and analytics specialist , brought all together and operating within the company.
Our DCoE Analytics team brings forth digital measurement capabilities, standards, and best practices via a balance of technology, people and process driving excellence in digital marketing.
Our scope of activities extends to Web, Mobile, Search, Social, Media, Voice of Consumer, CRM, Competitive Analysis, Benchmarking, as well as Testing and Optimization. The team also leads and delivers measurement support for all DCoE related pilots and initiatives.
Our team common vision is to deliver digital marketing excellence; working together to deliver capabilities needed to obtain actionable insights of your brands’ digital marketing efforts. We aim to help you to identify opportunities and work to establish a culture where best practices are executed and maintained.
We make all efforts and bring innovation to support and maintain global best practices within the scope of digital measurement, reporting, insights, and optimization across all assets within the digital ecosystem; we also provide analytics strategy and measurement workshops with regional brands.
We continuously look to hold a key role in education and alignment of digital analytics activities dedicated to health and pharma in order to continuously evolve the communication , marketing and analytics practices towards digital excellence.
After defining with you a strategy our specialists will be responsible for the targeted SEO , SMO , SEA & SEM of your brand with regulatory compliance specific to the sector and tailored packages for each kind of health care provider.